BONNIE TOLAND

Culture Strategy . Design . Storytelling

My passion is seeing beyond what is said to what is felt and answering that call.  Empathy requires that we sit in the unknown, in the discomfort, we get our hands dirty, and we open ourselves to having our worlds shift.  We fall apart so that we can see the pieces and put them together with intention.      

I listen. I mean, really listen. To what is said and unsaid.  

I observe. Behaviors, patterns, details.

I dig. To uncover underlying values and beliefs. 

I invite. Opening avenues for engagement and participation.

I convey. Through writing, speaking, imagery, and diagrams.

I combine pragmatism with poetics to find elegant solutions to perplexing challenges. 

RESEARCH

- Dig deep
- Explore
- Get inspired
- Be open

OBSERVATION

- Embed
- Participate
- Notice everything
- Try it on

GATHER

- Workshop
- Invite input
- Share ideas
- Build excitement

SYNTHESIZE

- Analyse
- Sift and sort
- Refine
- Prototype

CONTACT