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BONNIE TOLAND

Culture Strategy . Design . Storytelling

My passion is seeing beyond what is said to what is felt and answering that call.  Empathy requires that we sit in the unknown, in the discomfort, we get our hands dirty, and we open ourselves to having our worlds shift.  We fall apart so that we can see the pieces and put them together with intention.      


I listen. I mean, really listen. To what is said and unsaid.  


I observe. Behaviors, patterns, details.


I dig. To uncover underlying values and beliefs. 


I invite. Opening avenues for engagement and participation.


I convey. Through writing, speaking, imagery, and diagrams.


I combine pragmatism with poetics to find elegant solutions to perplexing challenges. 

 

PROCESS

People are the heart of each project.  Through empathy, we learn from each other and imagine a better world.

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RESEARCH

- Dig deep
- Explore
- Get inspired
- Be open

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OBSERVATION

- Embed
- Participate
- Notice everything
- Try it on

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GATHER

- Workshop
- Invite input
- Share ideas
- Build excitement

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SYNTHESIZE

- Analyse
- Sift and sort
- Refine
- Prototype

 
 

CLIENT LIST

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CONTACT

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